It is hard for new users of products to see how they actually work. It’s even harder for users to know about the interesting and creative use cases that many products can be used for.
Two companies that do a great job of helping users get initiated are Zapier and Trello.
Zapier does a fantastic job of showing the user how their platform can be used to make your life easier.
Trello similarly does a great job of creating template-like examples of how you can creatively use their service.
Next time you are designing a strategy for describing a product, consider creating explicit examples to show how it has helped other people solve their problems.