Customer Experience

 

Chances are your company doesn’t sell the product or service you think it does.

“The customer rarely buys what the business thinks it sells him. One reason for this is, of course, that nobody pays for a ‘product.’ What is paid for is satisfaction. But nobody can make or supply satisfaction as such— at best, only the means to attaining them can be sold and delivered.” – Peter Drucker

Continue reading Always Be Selling: The Founder Mindset

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Why does anyone give time or money to charities? Easy – it’s awesome to help support people in need and worthy causes. It also makes you feel good and is actually good for you. Pretty simple stuff.

I am a picky person when it comes to the causes I support. After all, you only have so much to give and just like anything in life you want your giving to yield great results and be put to good use. So, a small problem arises when you shop at a store with a policy of supporting a charity by requesting donations in addition to your purchase total.

“Would you like to round up your change or donate a dollar to support ________?”

Continue reading Checkout Charity

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